Ah, 'is the season again. The Most Wonderful Time of the Year. A loud, crushing madhouse of new technology tumbling over itself. The Consumer Electronics Show in Las Vegas. Disneyland for Adults. Fa la la. Wandering the bizarre circusworld, the only clear thing is what the first question will be shouted upon returning to reality.
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At last month's CES, three technologies showed significant progress: connected TV, smart TV and TV Everywhere. It's likely the three will converge. If so, they’ll arrive in one massive wave that could completely disrupt the way people watch TV — and threaten the way broadcasters do business. Broadcasters must figure out how to catch the wave.
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AS VEGAS: Whether it was LG's "ultra-definition" 3DTV or Sony's "Crystal LED" 55-inch flat-panel prototypes; Motorola's Xyboard and Droid tablets or Huawei's ultra-skinny Ascend smart phones; DISH's "Hopper" or "Channel Master TV" (actually an over-the-air tuner with a built-in Web connection), the array of options at this year's International Consumer Electronics Show (Jan. 10–13), augured acceleration of the TV industry's new agenda.
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Broadcaster-owned MCV and Mobile500 showed devices and apps that they say consumers may use to receive their broadcast-based mobile services later this year. But neither had a launch date or particulars about programming. Meanwhile, Syncbak demonstrated its authentication technology designed to give copyright holders comfort that the programming TV stations put on broadband networks will stay in their local markets.
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LAS VEGAS: Syncbak, a Marion, Iowa-based media technology company, has introduced its mobile app for local broadcasters at CES 2012. The iOS and Android apps are part of the company’s internet broadcast platform, a technology debuted in early 2011. Syncbak’s platform enables broadcasters to stream live content to mobile devices and connected TVs. Fifty stations in 35 markets have installed Syncbak’s technology and are ready to launch over-the-top services on mobile phones and tablets.
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Each year begins for technologists and geeks with the annual pilgrimage to Las Vegas for CES. It's easy to write off this massive technology trade show as an outdated, overrated, and overhyped gizmo-fest. But I think it's incredibly valuable, and often results in real marketplace knowledge ahead of the curve.
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At next week’s International Consumer Electronics Show in Las Vegas, broadcasters will show off the latest developments in mobile DTV, including the app that MetroPCS will be using to market MCV's Dyle-branded service and Mobile500's new external dongle receivers that plug into iPhones and iPads and feature a virtual DVR. Other attractions for broadcasters at the exhibition will be smart connected TVs, OTT developments, voice-driven devices, tablets and ultrabooks.
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