SBTV Launches The Fly-Over Music Hour – 24/7 OTT Channel
Straight-to-OTT channel can be licensed by local stations exclusively on a market-by-market basis and is expected to be the first of 100+ regional music channels giving local advertisers an easy way to reach viewers who are increasingly migrating to OTT
Marion, IA – June 28, 2019 – Syncbak, the world leader in live local broadcast OTT, today announced the launch of Fly-Over Music Hour, a lightly curated showcase of musical talent from the heart of America. Named after the area of the country often referred to as the “flyover states”, Fly-Over Music Hour features original music videos from twelve bands out of five Midwest states. Formatted for both always-on live and on-demand viewing, the programming is available for OTT licensing locally by stations carried on SBTV, Syncbak’s direct-to-consumer OTT app.
Syncbak is constantly innovating to maintain its position at the forefront of hyper-local live streaming. To demonstrate the ease of making hyper-local content available nationwide over-the-top via Syncbak, the company curated its newest original programming in-house, with the intent of giving stations the tools and the technology platform to build their own.
“It’s like the return of MTV, the way MTV used to be, with a sea of never-ending music videos,” said Syncbak founder & CEO, Jack Perry. “This content is exactly what SBTV was built for. Unique, entertaining, always-on, free ad-support content that brings viewers, broadcasters and advertisers closer together over OTT.”
“Having my music carried on SBTV and available to a nationwide audience is an amazing opportunity,” said Dick Prall of the band Dickie who are featured in The Fly-Over Music Hour. “Highlighting local talent is creative and unique and is something viewers can’t find on other platforms. I’m thrilled to be a part of it,” added Prall.
Watch Fly-Over Music Hour on SBTV.com or via the SBTV app available for iOS and Android mobile devices, Apple TV and Roku.
Syncbak is the market leader in live local broadcast streaming, powering live OTT on destinations like CBS All Access, Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak’s end-to-end platform, SimpleSync, is used by broadcasters for live-stream transcoding, cloud-based rights resolution, cloud-based DVR, device filtering, geo-location services, content management, stream monitoring, video clipping and dynamic ad insertion.
Syncbak recently expanded its platform with the launch of SBTV. SBTV leverages Syncbak’s industry-leading live-stream platform, SimpleSync, and its proprietary live DAI technology, AdSync, to deliver free, hyper-local content to viewers anytime, anywhere. The company was founded in 2009 and has offices in Marion, IA and New York, NY.
# # #