Syncbak Announces that KTSF is First Broadcaster to Offer Chinese Language Programming Nationwide via OTT
Programming from the San Francisco-based station now available to anyone in the US via SBTV
NEW YORK — November 28, 2018 — Syncbak, the leader in live local OTT powering over 10 million hours of broadcast streaming annually, today announced the extension of a nationwide footprint for San Francisco-based KTSF, the first broadcaster to carry locally produced Chinese-language programming in the US. KTSF was the first TV station to produce a local Chinese-language newscast in the US (now up to 27 hours weekly), and now produces a wide variety of local talk shows and the popular Talk Finance show in Chinese every week. KTSF, previously serving an audience limited to the San Francisco Bay Area, is now the first Chinese station to expand nationwide across the US via SBTV, Syncbak’s direct-to-consumer OTT app.
“We couldn’t be more excited to be the first Chinese-language station utilizing Syncbak’s OTT technology,” said David Baker, Station Manager at KTSF. “By streaming to a national audience on SBTV, our programming will now reach Chinese viewers in every market across the US, a demographic that is largely underserved outside of our local audience in the Bay Area. Since expanding our footprint on SBTV, our minutes viewed per day have jumped over 300 percent.”
KTSF joins WFMZ, a powerhouse independent station out of Philadelphia, in providing their local programming to a national audience on Syncbak’s platform. SBTV gives local stations the ability to build custom OTT feeds based on the location of the viewer. Syncbak’s proprietary DAI platform called AdSync ensures location-based DAI, promising each viewer a customized, personal experience.
Syncbak, the company that powers live local OTT for popular viewer destinations such as CBS All Access, Hulu, fuboTV, Sony and more, launched its new SBTV direct-to-consumer OTT app earlier this year, connecting content providers to audiences across every US market anytime, anywhere. Paired with AdSync, broadcasters can now monetize their content while advertisers reach highly targeted live local audiences via the SBTV platform.
“KTSF is the perfect fit for our SBTV solution,” said Jack Perry, Founder & CEO of Syncbak. “We launched SBTV to connect broadcasters to viewers nationwide. KTSF’s unique mix of Chinese-language programming can now reach an entirely new, engaged audience hungry for programming that fits their needs. We’re thrilled to have KTSF as such an integral part of the Syncbak family.”
KTSF’s programming can be viewed with iOS and Android, Apple TV, Roku and the web.
Syncbak is the leader in OTT solutions, powering more than 10 million hours of live local broadcasts on OTT destinations like CBS All Access, Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak’s end-to-end platform, SimpleSync, is used by broadcasters for live-stream transcoding, cloud-based rights resolution, cloud-based DVR, device filtering, geo-location services, content management, stream monitoring, video clipping and dynamic ad insertion. Syncbak’s technology currently reaches 99 percent of the US population across 208 markets, representing 99 station groups and all major networks, including CBS, ABC, FOX, NBC, and the CW.
Syncbak recently expanded its platform with the launch of SBTV. SBTV leverages Syncbak’s industry-leading live stream platform, SimpleSync, and its proprietary live DAI technology, AdSync, to deliver free, hyper-local content to viewers anytime, anywhere. The company was founded in 2009 and has offices in Cedar Rapids, IA and New York, NY.
Hitting the airwaves in 1976 to serve audiences not targeted by other local stations, KTSF began broadcasting general entertainment, both English and foreign-language, to viewers in the Bay Area. As viewer demographics in the area began to shift with increasing immigration from Asia, the station expanded its content to serve the growing need for programming to the Asian audience. In 1989 KTSF launched the first live Chinese-language newscast in the US, a copy of which is in the Smithsonian Institution, and now carries programming in Asian languages including Mandarin, Cantonese, Taiwanese, Vietnamese, Hindi, Farsi, and Tagalog.
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