Syncbak Increases Reach for Local Stations via Roku
Direct-to-consumer OTT app SBTV expands viewership reach by 20 million
New York, NY — October 8, 2018
Syncbak today announced the launch of a Roku app for its direct-to-consumer solution, SBTV. The app expands reach on the SBTV platform by 20 million viewers in the US, allowing both stations and advertisers enhanced opportunities to reach the growing live-local OTT audience.
SBTV allows local broadcast stations the ability to syndicate and license both live and on-demand programming for OTT delivery by combining the company’s existing SimpleSync over-the-top platform for local TV stations with AdSync, its proprietary dynamic ad-insertion technology. AdSync is designed to manage local and national advertising spots automatically, based on a viewer’s location.
Barry Fisher, President and General Manager of WFMZ, an SBTV affiliate in Allentown, PA, said “our highest priority is to reach 100% of the viewing audience wherever they choose to watch. The flexibility of the SBTV Roku app means viewers have all of our news content available for immediate access with the built-in DVR, ensuring our viewers can watch anytime, anywhere.”
Syncbak is the leader in OTT solutions, powering more than 10 million hours of live local broadcasts on OTT destinations like CBS All Access, Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak’s end-to-end platform, SimpleSync, is used by broadcasters for live-stream transcoding, cloud-based rights resolution, cloud-based DVR, device filtering, geo-location services, content management, stream monitoring, video clipping and dynamic ad insertion. Syncbak’s technology currently reaches 99 percent of the US population across 208 markets, representing 99 station groups and all major networks, including CBS, ABC, FOX, NBC, and the CW.
Syncbak recently expanded its platform with the launch of SBTV. SBTV leverages Syncbak’s industry-leading live stream platform, SimpleSync, and its proprietary live DAI technology, AdSync, to deliver free, hyper-local content to viewers anytime, anywhere. The company was founded in 2009 and has offices in Cedar Rapids, IA and New York, NY.
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