Syncbak Now Carries 142 Local Broadcast Stations Nationwide via SBTV
Gray Television’s OTT strategy extends to newly-acquired Raycom stations
NEW YORK, NY — January 23, 2019 — Syncbak today announced it will immediately expand SBTV’s reach by carrying programming from all Gray Television’s newly-acquired Raycom stations. Gray was the first and is the largest station group streaming free, ad supported OTT nationwide on SBTV, live and on-demand.
With this expansion, SBTV reaches 102 DMAs, including 41 of the top 100 markets across all station groups, reaching 30% of the US population. Syncbak’s SimpleSync OTT platform is deployed in 208 DMAs and it serves as the backbone for SBTV.
SBTV allows stations to build a robust OTT lineup comprised of live, previously aired and syndicated programming. adSync, the company’s proprietary dynamic ad insertion technology ensures the most relevant, highest paying ad is served in both live and on-demand viewing. adSync is quickly approaching the 100 million avails per month mark.
“Our commitment to serving our audience via OTT is real,” said Mike Braun, Senior Vice President of Digital Media at Gray Television. “SBTV allows us to create custom experiences for our viewers anytime, anywhere and on any device. Expanding our footprint on SBTV with our newly acquired stations was a natural next step,” added Braun.
“Gray Television is hands down the most forward-thinking station group in OTT,” said Jack Perry, founder of Syncbak. “Their commitment to following their audience over-the-top shows they are prepared for the future and understand the opportunities OTT presents to their stations and viewers.”
Any station wanting to go OTT right now can elect carriage on SBTV free of charge and have their own 24/7 always on channel running in a day. There is no cost to the station. SBTV feeds can easily be used to power existing websites and news apps.
Syncbak is the market leader in live-streaming, powering live on OTT destinations like CBS All Access, Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak’s end-to-end platform, SimpleSync, is used by broadcasters for live-stream transcoding, cloud-based rights resolution, cloud-based DVR, device filtering, geo-location services, content management, stream monitoring, video clipping and dynamic ad insertion.
Syncbak recently expanded its platform with the launch of SBTV. SBTV leverages Syncbak’s industry-leading live stream platform, SimpleSync, and its proprietary live DAI technology, AdSync, to deliver free, hyper-local content to viewers anytime, anywhere. The company was founded in 2009 and has offices in Marion, IA and New York, NY.
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Markets carried by Syncbak’s SBTV:
Cedar Rapids-Waterloo-Iowa City-Dubuque
La Crosse-Eau Claire
San Francisco-Oakland-San Jose
Sherman, TX-Ada, OK
South Bend Elkhart
West Palm Beach- Ft. Pierce