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Advanced Advertising at NYC Television Week

Syncbak's VP of Revenue, Dean Mandel, sits on an Advanced Advertising Panel at NYC's Television Week
Syncbak's VP of Revenue, Dean Mandel, sits on an Advanced Advertising panel at NYC's Television Week.

Advanced Advertising Panel at NYC's Television Week

Advanced Advertising Summit didn’t disappoint in content or attendance. Dean Mandel, Syncbak's VP of Revenue, participated in a panel with experts from CompulseOTT, Hulu, Dish Media, Newsy and Spectrum at the event in a panel titled "TV Advertising's Main 'Streaming' Opportunity". Advertisers are ready to jump into the already mainstreamed OTT opportunities, and agencies are starting to come on board as well.  To allow this, publishers and platforms must adapt to provide agencies a way to include OTT in their media mix.