Syncbak was a Silver Sponsor of the 2019 NATPE event in Miami, Florida. At the show we debuted the industry's first-ever straight to OTT syndication marketplace, MarketSync. The MarketSync app applies the actions and ease of social networking to the process of syndication. The launch was a big hit with content creators and broadcasters alike!
On Wednesday, January 23rd, Syncbak's founder & CEO, Jack Perry, participated in a panel titled "Connected TV: What Does it Mean For The Future of TV Content", moderated by Howard Homonoff. Homonoff later wrote an article in Forbes referencing the panel, Syncbak, SBTV and Jack Perry.
Highlights of the panel were discussion on the industry's use of the term "Connected TV", the importance of local broadcasting and personalization of the TV viewing experience.
Syncbak's direct-to-consumer OTT app, SBTV, and our new MarketSync content marketplace app, were the highlight of the show. The venue wasn't bad either!